Coffee Trust Project
I believe TRUST is the secret ingredient. The one that has the power to make specialty coffee better. Trust is critical for doing meaningful business, maintaining long term relationships, as well as for quality and sustainability. But what is TRUST? Do we have it already? If not, how do we define and build it?.
I wanted to know, how can, and how do, people build trust all along the specialty coffee supply chain? So I reached out to 10 awesome coffee professionals doing incredible work in their fields and asked them each to weigh in on TRUST as it relates to their work. They all answered three questions that go roughly like this—
How do you choose who you work with?
What steps do you take to build trust with your clients?
Do you have any additional thoughts on building trust along the coffee supply chain?
THANK YOU to all of the participants who took the time to answer my questions and contribute their perspective on trust. My hope is to keep this project rolling and open to anyone who would like to add their voice to the conversation (…if that’s you, please don’t hesitate to send me a message!).